![]() ![]() Rahman sparked Bollywood fervor with "Jai Ho."īut even before the film came out, Acharia-Bath co-launched Desi Hits! as an online entertainment and lifestyle hub to promote South Asian entertainers in the global pop music market. and its soundtrack by Indian composer A.R. "It scares the crap out of me," Chopra says and laughs while seated in front of a large control board at Chalice.Īcharia-Bath says she saw an opportunity to break an Indian act after the success of 2008's "Slumdog Millionaire." The film grossed more than $140 million in the U.S. ![]() And the machine behind her is working aggressively to ensure it does. If her sound sticks, Chopra's transition from the world of Bollywood to U.S. It doesn't sound like much, but as acts from Europe and Latin America continue to find crossover success, South Asia has remained largely untapped in the global music market. Their goal: to break an Indian pop act in America. Regardless, Chopra's album will officially launch Desi Hits! Universal, a new label headed by Bollywood music mogul Anjula Acharia-Bath and Jimmy Iovine, the label head behind Gaga, Eminem and Black Eyed Peas. Remember the Indian "crossover" films "Bride & Prejudice" or "Bollywood/Hollywood"? Thought so. But now she has her sights on American pop stardom - an experiment that's as calculated as it is risky. Nadir Khayat), the same guy who catapulted Lady Gaga into superstardom.įor the last decade Priyanka has been a Bollywood celeb. Yet Chopra, 30, is here to listen to her debut album helmed by Grammy Award-winning producer-songwriter RedOne (a.k.a. Her sultry smile, body-hugging dress and towering heels command attention. ![]() Priyanka Chopra looks like a pop star when she struts into Hollywood's Chalice Studios, entourage in tow. ![]()
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